Diafilm E-commerce Website Redesign And Migration To Shopify
Project Background
Founded in 1954, Magyar Diafilmgyártó has a storied history as Europe’s sole remaining slide film production company. Their dedication to preserving the tradition of slide film production has earned them a loyal customer base in the region. Slide films continue to captivate audiences in Central Europe, and Magyar Diafilmgyártó serves as a guardian of this cherished art form. Our role included full platform migration, a comprehensive redesign, ongoing consultancy, and monthly maintenance to ensure the continued success of their online presence.
Objectives
- Preserving the Brand Identity: With a legacy spanning almost seven decades, it was essential to maintain the brand's identity and heritage in the new online store design.
- Efficient Migration: The WooCommerce platform housed a significant amount of product data, customer records, and historical content that needed to be migrated seamlessly to Shopify without disruption.
- User Experience Redesign: The existing store required a fresh look that was modern, intuitive, and capable of showcasing the company’s unique offerings while maintaining usability for their diverse customer base.
Result
The Shopify store offered improved performance like faster loading times, and better reliability compared to the WooCommerce setup. Enhanced user experience: Customers responded positively to the redesigned site, reporting an easier browsing and checkout process. Optimized operations and management: Shopify’s intuitive backend made it easier for Magyar Diafilmgyártó’s team to manage products, orders, and promotions.
Since the launch of the Shopify store we have experienced ongoing growth in sales and with our monthly maintenance, the store remains updated and competitive in the e-commerce space, ensuring long-term success. We are proud to have played a role in helping Magyar Diafilmgyártó reach new heights, proving that even the most traditional businesses can thrive in the digital age.
Advanced Filtering and Search by Age Group and Themes
We implemented a sophisticated filtering and search system to cater to a diverse audience with varied interests. Customers can now explore products by age groups and themes, thanks to the use of custom metafields in Shopify. Each product was tagged and categorized using these metafields, ensuring precise filtering options. This tailored solution empowers users to quickly find the products that suit their specific interests, enhancing the shopping experience and reducing search time.
Custom Author and Illustrator Pages
Recognizing the importance of showcasing the talent behind the slide films, we created dedicated author and illustrator page templates. Using Shopify Theme's custom page builder and advanced metafields, these templates highlight each creator’s contributions and special works. This flexible setup enables Magyar Diafilmgyártó to dynamically manage and display author-specific products, biographies, and collections. The solution not only elevates the creators’ visibility but also strengthens the connection between the brand and its audience by celebrating the artistry behind the products.
Customizable Shipping and Payment Restrictions
We developed tailored shipping and payment settings to address specific customer and operational requirements.
Payment method-based restrictions: Certain payment methods are dynamically restricted for specific order types or regions, ensuring compliance and logistic operations. Customized order confirmation notifications: Customers receive notifications tailored to the payment method they selected. This includes personalized messaging for successful transactions, guiding users through the next steps with clarity and precision.
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